Larry Namer Joins U.S. WEED CHANNEL!
By Shane Doull, Founder, USWC GROUP, INC. aka U.S. WEED CHANNEL
I've been fighting for Cannabis culture since 1986. And, building U.S. WEED CHANNEL for you since 2012!
Back then, saying what you believed about cannabis could get you everything bad: detention, suspension, arrested, even divorced! I said it anyway.
When EVERY SINGLE cannabis support group, and public figure decided to NOT REPLY when I was clearly being dragged through an illegal trial - it was a gigantic slap in the face. The cold hard fact that Canna-Americans have no representation or voice in media. That was the catalyst of why I built this network with my own hands — every app, every platform, every approval, one at a time.
After 14 years of pushing cooked Spaghetti uphill... this week, what I've always known about U.S. WEED CHANNEL has been legitimized.
'How?' you ask.
Larry Namer signed on as Global Strategy Advisor to U.S. WEED CHANNEL.
If the name doesn't ring a bell, his work will: Larry co-founded E! Entertainment Television. He took entertainment news — a culture the industry treated as filler — and built it into a global network. Sound familiar? Add Weed. That's exactly where cannabis culture stands today: 256 million consumers worldwide (that's the UN's count, not mine), families and careers and buying power, and virtually no media that represents them.
Larry didn't join USWC as a favor my friends. He joined because he's seen this movie before and he knows how it ends. In his words: "The opportunity is not simply to put advertising around cannabis content. It is to build a credible media business that audiences value — and give the right brand partners a meaningful role in that growth."
Here's what his arrival means for the two groups I answer to.
For Cannabians and CannaCurious: more programming, higher production values, and a dedicated network scaled by my passion to create a voice in media for 256 million Cannabians. Multiplied by the guidance from someone who's built one before. Plus, the big one - we will upgrade the media narrative on Cannabis!
For SELECT partner brands: the Cannabis Center for Advertising Transparency (C-CAT) is the defensible way in. Larry makes it safe for brands to participate. I mean, let's face it - I've done amazing things, but I would worry heavily about giving a first-time TV network CEO tens of millions...regardless of how awesome the offer was. Larry removes that fear from their plate. Larry clearly recognized the opportunity and will help me bring mega-brands and Ad Agencies into the fold at USWC and C-CAT.
A fun way to think about this:
I did what Larry said could not be done - Launch a Cannabis TV Network in 182 countries on Roku, Fire TV, Apple TV, Android TV... with iOS and Android applications, approval to launch on Samsung, and the web. Plus, approvals across social media and the google ecosystem. Imagine Sergey Brin at Google saying 'that program can't be written' - and you showing him the working model.
Now, Larry is helping me with everything that comes next.
Imagine getting 40+ years of experience in exactly what I do! No transfer of skills. My moves are no longer guesses. The professionals I meet are real. The path for USWC is all but set.
THAT is a weird feeling! A sense of security ...of footing.
Fourteen years in this industry taught me: nobody hands you a seat at the table in entertainment or Cannabis. You build whatever value you can on your own. I built it well enough that Larry Namer just pulled up a chair.
Want a seat at the table? Book a C-CAT conversation at https://links.usweedchannel.com/widget/bookings/c-cat-participation or call me directly at (424) 777-8792 ext. 420.
See you on the bigscreen!
~ Shane 💨
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