March 29, 2022 – Los Angeles, CA – Today, Warner Bros. Consumer Products on behalf of DC, and Palm NFT Studio launched at the inaugural NFT LA Convention, their latest groundbreaking project: The Bat Cowl Collection, an epic scale of 200,000 unique 3D-rendered Batman cowl NFTs drawing influence from 83 years of DC’s Batman. The Bat Cowl Collection will go on sale starting April 26, 2022, and owners of DC FanDome NFTs will receive exclusive access to the Bat Cowl pre-sale. Launched in 2021 during DC FanDome, DC’s ultimate global fan experience, DC FanDome NFTs were personally selected by DC Publisher and Chief Creative Officer, Jim Lee.
“While Batman is one of the world’s most iconic Super Heroes, garnering hundreds of millions of fans all around the globe—his appearance has changed and shifted over the past 83 years,” said Jim Lee, Publisher and Chief Creative Officer for DC. “What’s exciting about this amazing collaboration is that we are continuing the evolution of his distinctive Bat Cowl by bringing it into the modern digital world, making it accessible and more wildly engaging than ever before. Through the introduction of carefully curated colors, textures, and upgrades—the end results offer a take and taste for every kind of Batman fan out there and serve as powerful ways for all of us to make a timeless icon our very own.”
DC to Sell 200,000 Batman Cowl NFT Digital Collectibles, Eyeing $60 Million Haul
DC next month will release the Bat Cowl Collection — a total of 200,000 unique NFTs, which are 3D-rendered images that draw on the Caped Crusader’s 83-year history. The nonfungible tokens (NFTs) will be priced at $300 apiece, meaning DC and Warner Bros. are looking at landing $60 million from the drop.
The Bat Cowl Collection will go on sale starting April 26, and owners of DC FanDome NFTs will receive exclusive presale access to the digital collectibles. The new NFTs will be released through DC’s NFT marketplace at nft.dcuniverse.com (where fans can purchase “upgrades” as well). The DC FanDome NFTs, released last year, are superhero collectibles that were doled out randomly for free to registrants of the annual fan event.
Each NFT in the Bat Cowl Collection features a distinct identity and set of traits reflecting the diversity of Batman stories and their passionate fans. The new Collection will allow fans to take the first step toward creating their own unique identities in the DC Universe and to unlock rewards that promise to push what’s possible with Web3 experiences, the next big evolutionary leap forward of the internet. In addition, DC plans to integrate the Bat Cowl Collection into future stories from DC Comics.
The Bat Cowl Collection is more than just stunning collectibles. The Collection plans to offer access to a private DC Universe fan forum featuring behind-the-scenes content, select fan events, physical collectibles, merch, and more. A two-year roadmap has been developed, aiming to expand utility for Bat Cowl holders every 52 days in areas such as augmented reality, metaverse integration, and expanded wallet capabilities. The Bat Cowl Collection will be listed at $300 USD each. Upgrades will be available on nft.dcuniverse.com.
The NFT drop launched just weeks of the theatrical release of Warner Bros.’ “The Batman,” which has reeled in more than $330 million at the domestic box office alongside the launch of the largest consumer products collection in more than a decade for a Batman movie.
According to DC, each NFT in the Bat Cowl Collection features a distinct identity and set of traits “reflecting the diversity of Batman stories and their passionate fans.” In addition, DC plans to integrate the Bat Cowl Collection into future stories from DC Comics.
Besides giving Batman fans the opportunity to own a one-of-a-kind NFT collectible the Bat Cowl Collection promises to grant buyers additional perks. Those who purchase NFTs from the new collection will get access to a private DC Universe fan forum featuring behind-the-scenes content, select fan events, physical collectibles, merch and more. DC has developed a two-year roadmap, which will “expand utility” for Bat Cowl NFT owners every 52 days in areas such as augmented reality, metaverse integration and expanded wallet capabilities..”
NFTs use blockchain (a distributed ledger technology) to certify the ownership of a unique digital content asset — and they’ve continued to draw widespread interest across the entertainment landscape ever since NFT mania took off a little more than a year ago. “We believe the Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, head of NFT commercial development for Warner Bros.
DC and Warner Bros. announced the Bat Cowl Collection at the inaugural NFTLA convention. They are working again with Palm NFT Studio, which led the creative development of the NFTs alongside 3D design studio Daz3D. The Palm network features “low gas costs and fast transaction finality,” according to the company.