Peyton Manning and Fanatics NFT Comapny team up!

Fanatics’ NFT company is worth $1.5 billion, and NFL legend Peyton Manning now owns a stake

Fanatics, a sports e-commerce startup, raised another round of funding for one of its endeavors on Thursday, as the company seeks to diversify its revenue streams beyond retail.

Candy Digital, Fanatics' nonfungible token firm, raised $100 million in a Series A financing and is now worth $1.5 billion.
SoftBank's Vision Fund 2, Insight Partners, and Peyton Manning, a Pro Football Hall of Famer, are among the investors.
They were not given any information on the terms of their investments.

Candy Digital debuted in June of last year, right in the midst of the sports NFT craze.
NFTs are linked to a blockchain, which is a digital record similar to those used for digital currencies such as bitcoin.
This basically creates a one-of-a-kind, unhackable certificate of authenticity for each NFT.
For this reason, sports leagues are lured to technology.

On Thursday, Fanatics, a sports e-commerce startup, raised another round of funding for one of its endeavors, as the company seeks to align more revenue streams, and some league commissioners believe NFTs can help revolutionize ticketing patterns.

Candy Digital will compete with Dapper Laps in the sports NFT industry by running its NFT solutions on the Ethereum blockchain.
The firm, based in Canada, used digital collectibles to create a product for the National Basketball Association in 2018.
Last February, sales of NBA Top Shot soared, and NBA Commissioner Adam Silver announced earlier this month that Dapper had renewed his licensing rights with the league.
Last September, Dapper also secured the rights to the National Football League.

Candy Digital is hoping for similar outcomes from its exclusive Major League Baseball deal.